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A logo is the a brand symbol which represents a company its product and its services. Main function of a logo is to create a memorable, recognizable impression on the mind of a potential client or customer. A logo is essentially at the image of a corporate identity.

There are three basic types of logos- which can be used alone or combined within one design.

• illustrative logos (a logo which clearly illustrates what your company does with a sketch,image or line art),
• graphic logos (a logo that includes a graphic, often an idea, and
• font-based logos (a creative text depicting company style and theme)

Creating a logo is always elaborate process involving many stages of design concepts and revisions. Some logo design begin with, or consist entirely of text. By experimenting with fonts, size, shapes logo designers seek to find an interesting way to represent the company using the form of letters. Simplicity is extremely important. Once a form for the logo has been defined, color needs to be considered. A good logo must work well in one color and gradients of that color including black and white.